In comparison, users of private guided tour companies identified the top advantages as luxury accommodation, fine dining, private transport and the unique destinations visited. The only real disadvantage reported was the price of private luxury tours, however most clients agreed the high price tag was worth it.
So which is the best option for travellers to Italy? Well, it really depends on the sort of traveller you are and how you want to experience the country. If you are more of a 'wanderer' type who doesn't want to spend too much money whilst on tour, perhaps a bus tour is your best option. Carol Saunders, a 26 year old student traveller from Wisconsin loves travelling by bus tour. "For me there is something exciting about visiting a country with a huge group of people from all parts of the world. I like the rugged feel of it - throwing on your backpack and jumping on board, not really knowing where the day is going to take you".
For Anthony Simons, a 56 year old executive from Texas, however, the opposite applies. "I used to travel on bus tours and to be honest you get a bit sick of having to deal with other people's needs all the time. I recently took a private guided tour of Italy with a company called A La Carte Italy tours (alcitalytours.com), and this was my idea of travel! I had my own private guide, an air conditioned private, chauffeured car, and an itinerary customised to my needs. I wouldn't travel any other way!"
So what type of traveller are you? One thing is for certain, the face of travel and tourism in Italy is forever growing and changing to meet our needs so be it private guided tour, bus tour or otherwise, it is likely there is a tour out there to suit you.